Here’s a collection of mapping methods I’ve come across over the years.
from Tom Wujec’s “Wicked Problem Solving™ toolkit”
A simple task that asks all participants to visualize the process of preparing a toast in individual steps.
By bringing together the individual drawings of the participants, misunderstandings but also contradictions or blindspots become visible.
The goal is to create a shared narrative from the different points of view.
In a short time, it is possible to create an awareness of the personal thought models in which the participants are stuck – and what commonalities there are.
Design Sprint Maps
from Jake Knapp’s “Sprint”
As we dive deeper into an idea, we work together to develop a map that we use to plot a user’s journey.
It starts with the actor(s) and ends with the obstacle of those actors.
In between we collect what we know about the actor discovering a new solution, learning more about it, and using it.
The point here is not to go into too much detail, but to quickly identify a focus area for which we want to test a solution.
from Teresa Torres’ “Continuous Discovery Habits”
When conducting interviews we develop a shared understanding of our customer’s context: “What are they thinking, feeling and doing? What prevents them from doing X?”
The objective is to capture context visually along the journey to have a conversation as a team about the scope of the exploration space, keeping the outcome in mind.
Benefits of visual mapping with a team
• Visualization helps bring to light all that words cannot.
• We give all participants the opportunity to share their unique perspective.
• By combining our maps into one, we create a cohesive, comprehensive visualization of a situation.
• Maps are not the ultimate truth. You should keep on evolving and learning!